Public Relations Proposal
Built to bring visibility and spark conversations for Sunscape Consulting
Dear Sunscape Consulting,
Thank you for taking the time to discuss your company's challenges and opportunities with me. I speak for our entire firm when I say that I truly believe an effective public relations campaign is one of the wisest investments you can make right now. We'll share why we feel that way throughout the proposal, but for now I just wanted to say personally that I enjoyed our time discussing (key client pain point / opportunity / need) , and I believe we have the skills and experience need to drive results for you and your company.
Thanks for your time and I look forward to your thoughts on this proposal!
Best wishes,
YourName, Company
Executive Summary
PR can and will re-establish Sunscape Consulting as an industry leader.
Sunscape Consulting has built a strong reputation over the last four decades. However, in our fast moving world, a stellar image can quickly be overcrowded by crafty competitors using both digital and traditional PR tactics to gain more exposure and brand awareness than previously accessible. New fly-by-night brands have been encroaching on Sunscape Consulting market share through clever avenues and Sunscape Consulting brand has become less visible than in years past.
The time is now to strike back. In addition to re-establishing media relations to put Sunscape Consulting back in the public eye more frequently,
Sustain campaign is about to launch and offers a perfect foundation to build not just a strong PR campaign for the short-term, but a powerful, continuous effort going forward across the entire company.
This PR effort will consist of the following elements over the next year:
- Strategic public relations plan - we will begin by working closely with Sunscape Consulting to build a bonafide game plan, identifying a cohesive vision, setting goals and outlining deliverables and ROI targets.
- Media list development - we will work with Sunscape Consulting to identify and establish relationships key media partners across TV, radio, print, and digital platforms.
- Press releases & media pitching - We will write, distribute, contact and follow up with media prospects across all relevant outlets for Sunscape Consulting.
- Monthly review of all media coverage, social media mentions, website traffic and other key analytics to track sustainability and overall success of campaign.
Situation Analysis
In this section we will review Sunscape Consulting's strengths and weaknesses against its key competitors with significant consideration given to current market and consumer trends.
Market Share Analysis
Over the last five years, Sunscape Consulting market share has been diminishing.
The chart below offers a bird's eye view of the challenges that Sunscape Consulting is facing. Market share is being lost due to new competitors entering the market and gaining greater visibility despite offering a lesser product.
It's no longer enough to just sit back and hope that running your business with integrity leads to word-of-mouth growth. You need to be proactive, and ABC PR knows exactly how to facilitate that effort.
– Name, Role, Company
Goals and Objectives
In this section we will review Sunscape Consulting's goals and objectives
Goals
Here are our primary high-level targets:
- Re-connect with past media relationships and develop new ones at target media outlets and influencers.
- Build and implement an aggressive PR strategy to recapture market share and increase Sunscape Consulting's visibility.
- Improve audience sizes and engagement opportunities across all relevant social media platforms.
- Create and implement an excellent product launch campaign for Product X, leveraging this the perfect opportunity to reignite media relationships and create viral buzz.
- Establish and work towards KPIs to evaluate the sustainability and success of the PR campaign
Objectives
Here's how we will achieve our goals:
Build Media Contacts
- 1.Create a database of media contacts organized by media outlet, title, name, phone, email and beat to begin establishing and building relationships with TV, radio, and magazine outlets.
- 2.Begin building relationships through weekly contacts with known social media personalities to identify collaboration opportunities through influencer marketing tactics.
- 3.Sync media contact strategy with overall PR plan to stay on top of seasonal opportunities to land valuable media coverage by executing quarterly outreach.
Successfully Launch Product X
- 1.Write a press release and send a media kit to key media outlets and influencers; track engagement and follow up efforts through the media list database.
- 2.Plan and implement a social media giveaway to create buzz and engagement around Product X.
- 3.Track all media mentions and social engagement against competitors and target KPIs.
Improve Social Media Followings and Performance
- 1.Add social media integration to Sunscape Consulting's website.
- 2.Run weekly Facebook Ads and Twitter Ads to increase visibility and fan base.
- 3.Begin creating weekly blog content to share via social media.
Develop Overall Strategy & Evaluation Campaign ROI
- 1.Collaborate to build strategic public relations plan within the first quarter of the campaign.
- 2.Use software to track media mentions and other metrics related to PR performance.
- 3.Review progress at quarterly review meetings.
Strategic Plan
Now let's take a look at all the components of this public relations proposal
Project Investment
Proposed budget for the upcoming year. Does not include hard costs of advertising or other third party fees.
Our Team
Ready to drive great PR for Sunscape Consulting!
ABC PR has been in business since 2003 and has grown by maintaining a fierce commitment to adding value around every corner. Our 360 degree model brings ideas on the front end, evaluation on the back end, and clear communication and delivery all the way through.
Our 4.9 Google star rating should say more than anything we can about how we approach business. We are serious but also understand that a working relationship has to be enjoyable and fun for everyone. We consistently hit deadlines, meet ROI goals and smile on our way to success.
With 5 offices across the U.S., and consistent engagement at media events, ABC PR is a known name across key media publications and personnel. We are devoted to continuing our commitment to excellence with this campaign opportunity!
Thanks for your time!
We look forward to reviewing this proposal with you.
T&Cs
This agreement between [Company Name] and [Client Name] shall commence on September 1, 2017 and remain valid until September 1, 2018. By signing this contract, you give [Company Name] the right and responsibility to identify, create, and execute public relations campaigns that contribute the goodwill and brand image of [Client Name].
This agreement is terminable from both sides with an interim notice period to facilitate any incomplete projects or financial settlement from either party.
[Company Name] shall not agree to represent any other company or individuals whose interests are at conflict with [Client Name]. [Client Name] shall not hire any other company to represent or partially undertake the tasks that [Company Name] has agreed to manage.
[Client Name] will offer full support to [Company Name], informing them of developments or any information that may be useful in promoting the client’s public image.