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$51,530.00

Podcast Marketing Proposal

Prepared by: {your_company_name}
​Date: {date}

Executive Summary

In the modern digital landscape, podcasts have emerged as a powerful medium for storytelling and audience engagement. We at {{your_company_name}} specialize in creating and executing impactful podcast marketing strategies that amplify your brand's voice and reach. This proposal outlines our approach to launching, promoting, and optimizing your podcast.

Understanding Your Needs

For {client_name}, challenges might include launching a successful podcast, growing an engaged listener base, monetizing your podcast, or measuring success. These challenges can limit the potential of your podcast if not addressed effectively.


Your Priorities

➞ Podcast Launch:

Successfully launching your podcast is a top priority. Our team is skilled in planning and executing launches that create buzz and attract listeners.

➞ Audience Growth:

Growing a loyal and engaged audience is critical for the success of your podcast. We use innovative strategies to attract and retain listeners.

➞ Monetization:

Monetizing your podcast can provide a significant revenue stream. Our team can help identify and implement effective monetization strategies.

➞ Success Measurement:

Measuring the success of your podcast is essential for continuous improvement. We use analytics and reporting to track key performance indicators.

Podcast Performance Metrics

What we’ll measure and how we define growth

To ensure your podcast isn't just being heard — but performing — we’ll track metrics across reach, retention, and content-driven outcomes. These benchmarks evolve as your show grows:

Metric

What It Measures

Target

Downloads per episode

Overall reach

+20% MoM growth

Listener retention

% of listeners who stay past 75% of episode

≥ 65%

Website traffic from podcast

Link clicks from show notes, CTAs, etc.

+XX visitors/month

Social media engagement

Clips, quotes, trailers

≥ 5% engagement rate

Newsletter growth from podcast

CTA opt-ins from episodes

+X subscribers/month

We’ll review performance monthly and adjust creative and promotional strategies accordingly.

12-Month Goals

Over the course of one year, {your_company_name} aims to:

➞ Execute a Successful Launch

We aim to plan and execute a podcast launch that garners attention and attracts listeners.

➞ Grow Listener Base

Through strategic marketing, we aim to significantly grow your podcast's listener base.

➞ Implement Monetization Strategies

We plan to identify and implement effective monetization strategies to generate revenue from your podcast.

➞ Provide Regular Performance Reports

Our goal is to track key performance indicators and provide you with regular reports to monitor your podcast's success.

Our Approach

We use a full-funnel strategy to grow your podcast audience, amplify your content, and connect episodes to business outcomes.

Our process is collaborative, repeatable, and built to grow with you.

Sample Episode Campaign

What a full promotional cycle looks like in practice

To illustrate how we bring episodes to life, here’s an example of a high-performing episode rollout:

🎙 Episode Title:

"How [Guest] Grew a Community of 50,000 From Scratch”

🎯 Goal:

Drive awareness, thought leadership, and email signups.

Promotion Breakdown:

Asset

Channel

Results

Audiogram + quote card

LinkedIn

2.4K views, 63 interactions

Teaser video

Instagram Reels

4.2K views, 10 shares

Blog post: “5 Lessons from [Guest]”

Company blog

5.8K views, 4 min avg time

CTA in email newsletter

Email list

12% click rate, 39 new signups

Paid Spotify promo

Spotify

+112% listens vs. average episode

This structure repeats and evolves across each episode — ensuring your content continues to perform long after it’s published.

Services Overview

At {{your_company_name}}, we offer a comprehensive suite of podcast marketing services designed to help you launch, grow, and monetize your podcast:


Content Amplification Strategy

Repurposing each episode into a multi-channel content engine

We believe every podcast episode is a chance to reach new audiences — not just listeners. Here’s how we’ll amplify your episodes across platforms:

Asset Type

Format

Purpose

Audiograms

15–30 sec clips for LinkedIn / IG / TikTok

Catch attention, drive listens

Quote cards

Branded carousels with guest takeaways

Build shareable content

Blog post or newsletter

Long-form recap or lesson thread

SEO + email engagement

Repurposed tweet/thread

Punchy takeaways or hooks

Build audience on X / LinkedIn

Episode embed CTA

Added to key blog or resource pages

Drive discovery from existing traffic

We’ll tailor assets based on your brand tone, platform presence, and episode cadence.

Our Achievements

We've delivered impressive results for our clients, including:

  • Successful podcast launch for {client_1}
  • Significant audience growth for {client_2}
  • Effective monetization strategies for {client_3}
  • Comprehensive performance reports for {client_4}

Our Team

Our team comprises experienced marketers, content creators, and strategists who have helped numerous clients leverage the power of podcasting. Each member brings unique skills and expertise, ensuring a comprehensive approach to your podcast marketing strategy.

Investment Required

Packages

Podcast Package A

$5,000.00
show/s
  • Feature A
  • Feature B
  • Feature C
Recommended

Podcast Package B

$10,000.00
show/s
  • Feature A
  • Feature B
  • Feature C

Podcast Package C

$15,000.00
show/s
  • Feature A
  • Feature B
  • Feature C

Services

Subtotal
$51,530.00
Subtotal
$51,530.00
Description
Item
Quantity
Price

Podcast Launch

Includes planning and executing a successful podcast launch

$15,000.00
1Unit
$15,000.00

Audience Growth

Includes implementing strategies to grow your listener base

$10,750.00
1Unit
$10,750.00

Monetization

Includes identifying and implementing effective monetization strategies

$12,225.00
1Unit
$12,225.00

Success Measurement

Includes tracking key performance indicators and providing regular performance reports

$13,555.00
1Unit
$13,555.00
Total$51,530.00

We look forward to the opportunity to work together and elevate your podcast's success.

Get in Touch

If you have any questions or require further clarification, please don't hesitate to contact us.

phone | email | website