Layer 1

Branding Proposal

Brand Strategy

{{Client_Name}} | 29 August 2025

Executive summary

Key deliverables include:

✴︎ Brand messaging

Tagline, tone of voice, narrative

✴︎ Go-to-market brand strategy

✴︎ Visual identity system

Logo, colors, type

✴︎ Competitive and audience positioning


​messaging

{{client_name}} Provides

✴︎ An overarching messaging document that covers the core messaging
​✴︎ Product messaging
​✴︎ Website messaging
​✴︎ PR specific messaging
​✴︎ Sales &/or Marketing
​✴︎ Social Media messaging strategy document (as well as our award winning book on training social media teams to know right move at all times)

Optional

✴︎ Content Marketing strategy document
​✴︎ Online Ad messaging
​✴︎ Qwilr collateral design

Our process

Our branding process is collaborative, strategic, and tailored. Here's how we’ll work together:

1. Discovery

Research, interviews, competitive audit

3. Design

Visual exploration, refinement, approval

2. Strategy

Brand positioning, archetype, tone

4. Delivery

Brand guide, assets, rollout plan

Each phase includes feedback loops to ensure alignment and clarity.

Project Scope & Deliverables

We propose the following deliverables:

✴︎ Brand strategy framework

✴︎ Logo suite

Primary, secondary, favicon

✴︎ Color palette & typography

Guidelines

✴︎ Brand voice & messaging guide

✴︎ Sample brand applications

Social, web, print

✴︎ Brand guidelines PDF

Optional Add-ons:

✴︎ Website design
​✴︎ Naming consultation
​✴︎ Photography art direction

Timeline / Milestones

We propose the following deliverables:

Phase

Timeline

Key Deliverables

Discovery

Week 1–2

Research report, kickoff workshop

Strategy

Week 3–4

Positioning, messaging, mood boards

Design

Week 5–6

Logo drafts, visual identity system

Finalization

Week 7

Approved assets & brand guidelines

Total Duration: 6–8 weeks

Client Responsibilities

To ensure a smooth and efficient process, we ask for:

✴︎ Timely feedback (within 2–3 business days)
​✴︎ One primary point of contact
​✴︎ Access to relevant internal materials (e.g., audience insights, brand audits)

We’re in this together.
​Clear communication helps us move faster and better.

Indicative Quote

Packages

Basic

$6.00 / month
1
Users
  • Feature A
  • Feature B
  • Feature C
Recommended

Standard

$8.00 / month
1
Users
  • Feature A
  • Feature B
  • Feature C

Premium

$12.00 / month
1
Users
  • Feature A
  • Feature B
  • Feature C

Add-ons

Subtotal
$750.00
Subtotal
$750.00
Description
Item
Quantity
Price

Brand Strategy Report

$500.00
$500.00

Setup fee

$250.00
$250.00
Total$750.00

Conclusion

{{client_name}} is excited to work with NEW CO, as we genuinely believe that you have the potential for a deep product / market fit.

If you have any questions about our methodology or timeline please let us know.

Ready to get started?

✴︎ Contact us

website.com | email@gmail.com | 123-1234567