Layer 1

Website Development
Proposal

Prepared for Acme Corp




Executive Summary

This proposal aims to enhance Acme's online presence through a comprehensive website design and development strategy.

With our expertise in user experience (UX) design and cutting-edge front-end development, we will address your unique challenges and meet your specific marketing objectives.

I look forward to meeting with you and the team next week to answer any questions you may have.

[Your Name]
[Your Company Name]

The Challenge

Acme’s currently facing difficulties in optimizing its website for better user experience, which may be limiting your ability to attract and retain potential customers effectively.

You may also be struggling with outdated design or technology that hinders your website's performance and conversion rates.

Key Priorities


Enhance website usability and accessibility for a diverse audience

Improve website aesthetics to align with brand identity

Optimize website performance for better user experience and SEO

1-Year Goals


Acme aims to achieve the following within one year:

Increase website traffic by 30%

Improve average session duration by 20%

Reduce bounce rate by 15%

Website Analysis and Evaluation

Through our comprehensive website analysis and evaluation, we will identify areas of improvement to optimize these aspects.

Our team of experienced designers will work closely with you to improve the aesthetics of your website, ensuring it aligns seamlessly with your brand identity. We believe that a visually appealing website plays a crucial role in engaging and retaining visitors.

In addition to aesthetics, we will focus on optimizing website performance to provide a better user experience. By implementing industry best practices, we will ensure that your website loads quickly and efficiently, keeping your visitors engaged.

Furthermore, our expertise in search engine optimization (SEO) will ensure that your website ranks higher in search engine results, attracting more organic traffic and ultimately boosting your online presence.


Trust our web design and development agency to deliver a website that not only looks great but also offers an exceptional user experience for a diverse audience.

How we can help

Improving Aesthetics to Align with Brand Identity

When it comes to your website, aesthetics play a crucial role in creating a lasting impression. Our team of talented designers will work closely with you to understand your brand identity and incorporate it into the design elements of your website. By choosing the right colors, fonts, and imagery that align with your brand's personality, we will create a visually appealing website that captivates your target audience.

Optimizing Performance for Better User Experience and SEO

In the digital age, a high-performing website is crucial for user experience and search engine optimization (SEO). Our agency emphasizes performance optimization to meet these objectives. A well-functioning website not only loads swiftly but offers a seamless user experience. By optimizing your website's code, reducing file sizes, and using caching techniques, we enhance page load speeds, leading to satisfied users and increased conversions.

Performance optimization is also key for SEO as search engines like Google use website speed as a ranking factor. A faster website improves search engine visibility and drives more organic traffic. With strategies such as minification, image optimization, and responsive design, we boost your website's performance and search engine rankings.

Whether enhancing your website's usability or aligning its aesthetics with your brand, our optimization strategies will significantly improve both user experience and SEO.

Enhancing Usability and Accessibility

Our web design agency prioritizes enhancing website usability and accessibility for all users. We implement user-friendly features and intuitive interfaces, ensuring effortless access and navigation on all platforms. By applying responsive design principles, we create websites that adapt to different screen sizes, improving the user experience.

To boost usability, we conduct user testing to identify potential improvement areas, optimizing your website's layout, content organization, and navigation flow for a seamless browsing experience.

Regarding accessibility, we comply with industry standards and guidelines. This includes adding alternative text to images, supporting keyboard navigation, and using heading structures for screen reader compatibility. Our goal is to make your website usable and accessible to all, regardless of abilities, to fully engage with your content and services.

Website Design

We'll create a visually appealing, user-friendly website design that reflects your brand identity and meets your business goals.

Website Development

Our team of skilled developers will build a robust, responsive, and SEO-optimized website. We'll use cutting-edge technologies to ensure your site performs optimally across all devices and browsers.

Performance Optimization

We'll optimize your website's load times and performance, which can significantly improve user experience and boost your site's SEO rankings.

Scope of Services

What’s included in this engagement

We’ll deliver a modern, results-driven website that supports your business goals. This includes:

  • Discovery workshop to align on goals and audience
  • Website content audit and sitemap strategy
  • UI/UX design for up to X key page types
  • Responsive build (desktop, tablet, mobile)
  • CMS setup and editor training
  • Basic SEO structure (meta tags, URL slugs, heading hierarchy)
  • Final QA + launch support

Optional services available on request: content writing, blog setup, advanced animations, integrations, or ongoing support

Timeline & Milestones

Estimated delivery schedule

Phase

Activity

Timeframe

Discovery & planning

Briefing, strategy alignment

Week 1

Design

Wireframes + visual concepts

Weeks 2–3

Development

Buildout in CMS, responsive testing

Weeks 4–6

QA & feedback

Revisions + bug fixing

Week 7

Launch

Deployment + post-launch check-in

Week 8

We'll collaborate closely with your team to stay on track and respond to feedback quickly.

Meet Our Team

Our team comprises experienced web designers, developers, and SEO specialists who have helped numerous clients achieve their website goals. Each member brings a unique set of skills and expertise to the table, ensuring a well-rounded approach to your website project.

Jenny Lane

Senior Account Manager

Jenny Lane is our experienced Senior Account Manager with expertise in managing client relationships and delivering high-quality website design projects. Her keen eye for detail, understanding of design principles, and unwavering commitment to client satisfaction make her a vital team member.

Jeff Raymond

Web Design Manager

Jeff Raymond, our dynamic Web Design Manager, excels in creating visually stunning and user-friendly websites. His proficiency in modern design tools, deep understanding of UX/UI principles, and innovative approach set him apart in the field.

James Wilson

Director of Web Design

James Wilson, the Director of Web Design, brings strategic guidance to our agency. With over 15 years of experience, his knowledge in web design, UX/UI, and digital strategy ensures our team consistently delivers cutting-edge website designs.


Platform & Tech Stack

What we’ll build on (and why)

Tool

Purpose

Why We Recommend It

Webflow / WordPress

Main CMS

Easy to update, flexible, SEO-friendly

Google Analytics 4

Site analytics

Track traffic, conversions, and engagement

Tag Manager / Meta Pixel

Marketing integrations

Ready for paid ads, retargeting, and future growth

Figma

Design collaboration

Transparent, accessible design process

Tech stack may be adjusted based on your specific requirements and team capacity.

About Us

For the past X years, we've proudly helped over XX companies establish a significant online presence with captivating website design and robust development.

We specialize in creating user-friendly, responsive, and SEO-optimized websites that drive business growth and customer engagement.


Recent Client Wins

We've delivered impressive results for our clients, including:

What Success Looks Like

  • An increase in website traffic, expanding your online reach.
  • Improved average session duration, enhancing user engagement.
  • A reduction in bounce rate, increasing user retention.
  • A visually captivating and high-performing website that aligns with your brand identity.
Working with this team was the best decision we've made. They transformed our website into a stunning and efficient customer facing marketing asset.
woman holding cup of coffee sitting on sofa

CEO, E-commerce company


Their expertise in web design and development has significantly improved our website's performance and customer acquisition
a person sitting on a couch

Marketing Director, Tech Company

Your Investment

Please contact us with any questions.

Packages

Bronze Package

Website Design

$5,000.00
1Unit
  • Creating a Visually Appealing and User-Friendly Website Design.

Gold Package

Website Design + Advanced Development + Performance Optimization

$15,000.00
1Unit
  • All features of Silver
  • Advanced Development
  • Performance Optimization.

Additional options

Subtotal
$0.00
Subtotal
$0.00
Description
Item
Quantity
Price

Discovery & Strategy

Project scoping, user research, content planning

$1,000.00

UI/UX Design

Custom homepage + 4 subpages in Figma

$2,500.00

Web Development

Responsive website (5 pages) in WordPress/Webflow

$4,000.00

CMS Integration

Editable content system + training documentation

$750.00

QA & Launch Support

Cross-browser testing, final deployment

$900.00
Total Excluding Tax$0.00

Total$0.00

Next Steps

Here’s what happens after you approve the proposal

Kickoff Call

We'll align on goals, timelines, and access

Strategy & Design Phase

We'll begin discovery and visual direction

Build & QA

Development begins, with weekly check-ins

Launch & Handover

Final deployment + training session.

Let’s Build Something Great Together

Start your project today