Branding Proposal
BRAND STRATEGY
ACME AGENCY | 29 Feb 2025
Purpose
ACME Agency believes that the true power of branding can only come from within, by deeply knowing oneself and understanding who you are, what you stand for and what matters to the people who feel a degree of ownership over New Company.
This covers to senior staff, junior staff, shareholders, customers and partners.
By deeply understand what the NEWCO brand is all about the path to a clear & consistent message in the market will become obvious.
This beautiful Qwilr document outlines the best way for us to discover the truths alluded to above. Once you know those truths, the other obvious step is to move to Qwilr for all external communications.
Identity
10,000FT
We begin by looking as outsiders at your company and your brand. We take the big view and then work our way in.
OUTSIDERS
We interview customers, potential customers and people in tangential spaces to see what they think New Company is, what its values are, whether they care about it, whether they would consider buying from it and more. Costs for this can vary depending on the number of interviews needed.
INSIDERS
We interview your staff - starting with the junior teams and working our way up to the founders & CEO. Costs for this can vary depending on the number of interviews needed.
What is your solution?
The Problem
What is the problem space? Why does it matter?
Your Solution
How does it work? Why is it the best? What are the nitty gritty details?
The Benefits
What are the things that will make your customers life better? Saved time? Saved money? These are basic - we will explore the deeper benefits available.
Who is your market?
Customers
Past, present and future customers. Local and international. We will understand their needs.
Market Research
ACME Agency partners with our colleagues at Acme Consulting to offer world class analysis of the market. They can work with your data and third party data to give you a much deeper understanding of the space.
Emotion & Impact
Brand Document
At ACME, we know that nothing matters unless it leaves an impact, and the best way to do that is to use emotion where possible.
This means that the brand document that we prepare will have impact and emotion at it's core.
Messaging
ACME Provides
- An overarching messaging document that covers the core messaging
- Product messaging
- Website messaging
- PR specific messaging
- Sales &/or Marketing
- Social Media messaging strategy document (as well as our award winning book on training social media teams to know right move at all times)
Optional:
- Content Marketing strategy document
- Online Ad messaging
- Qwilr collateral design
Indicative Quote
Conclusion
ACME is excited to work with NEW CO, as we genuinely believe that you have the potential for a deep product / market fit.
If you have any questions about our methodology or timeline please let us know.
Contact us
Website ACME AGENCY / Email [email protected]