Layer 1



Investment
​Proposal

This proposal was prepared for [Client Name]


About [Your Company]

Simplifying small business


Founded in 2010, [Your Company] is a global provider of small business invoicing software. With more than 800,000 subscribers, we’re used by small businesses in more than 180+ countries.

Since our early days, we’ve grown from our two founders working in their garage to more than 600 staff across 4 offices, have grown revenue from naught to $400 million a year and established ourselves as one of the premier technology companies in Australia.

Our mission is to help small business owners manage their operations, get paid faster and get on with doing what they love. We believe that the future of small business is online, where data flows freely and automation is part of daily workflows.

Product

Cloud-based small business software

Purely cloud-based, [Your Company] is a complete invoicing and accounting software solution for small business owners and their accountants.

Work in real-time with your adviser

The software syncs with bank feeds, letting business owners and accountants track data across devices, invoice, track payments, and gain real-time insights.

Open API framework with hundreds of app partners

We’ve partnered with Microsoft, Google, and Apple to connect your everyday tools. Our app store offers payroll, workflow, and time tracking solutions.

Market

→ Making small businesses count

It's estimated there are about 115 million small businesses around the world. Collectively, they’re the largest employers, job creators and GDP generators. Their contribution to the global economy cannot be understated.

However, these enterprises have for such a long time been underserved when it comes to technology. Solutions in the past have been either too expensive, too complicated or both. Of those small businesses around the world, only a small portion has transitioned to the cloud so the opportunity is wide open. We believe this is the largest monetisable opportunity in tech right now. [Your Company] aims to provide simple financial software to help these enterprises get online and thrive. Because if small business wins, we all win.

→ Competitive landscape

With several incumbents in the market, they’ve been slow to make the move to the cloud. But now the opportunity has been clearly defined and small business owners are starting to switch from their clunky desktop software, these well-funded slow movers are indeed on the move and shouldn't be underestimated.

Our advantage is that we've been all-in on the cloud from day one. We have no legacy software issues to contend with or old, costly versions to support.

Business Model

How we make this work

[Your Company] business model is based on the traditional Software as a Service concept. With a starting price of about $30 a month, we are a subscription-based technology company which harnesses the power of recurring revenue. We also offer several add-on services for an additional cost including accounting advice. And, through our ecosystem of more than 500 technology and financial partners, our subscribers benefit from the power of the network where they can apply for a loan or find an employee right within the [Your Company] software.

Funding Requirements

[Your Company] helped me get on top of my accounts so I could get paid faster and sleep better knowing I wouldn't have to spend my Saturday chasing unpaid invoices.

— [Name Surname], Blue Base Building Co, London

Our Team

[Name Surname]

CEO / Founder

[Name Surname], Founder & CEO of [Your Company], created the company in 2010 to provide software for small businesses, and as a champion for SMBs, has been key to [Your Company]'s global success.

[Name Surname]

COO

[Name Surname] looks after everything in operations, partnerships, sales and support. He's a former Googler so gets how tech companies should be run and knows a thing or two about scale.

[Name Surname]

CFO

[Name Surname], [Your Company]'s original developer and [Name Surname]'s high school friend, built version 1.0 and his design passion still shapes [Your Company]'s user experience.

Ready to get started?

Contact Us

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