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Affiliate Marketing Proposal
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Affiliate Marketing Proposal

Prepared by: [Your Company]
​Date: [Date]

Introduction

Affiliate marketing provides an excellent opportunity to expand your brand's reach and drive profitable customer actions.

At [Your Company], we specialize in creating and managing affiliate marketing programs that align with your business objectives, foster strong relationships with affiliates, and generate significant returns on investment.

Understanding Your Needs

As [Client Name], your challenges may include finding the right affiliates, managing affiliate relationships, tracking performance, and ensuring a return on investment.

If not effectively addressed, these challenges can impact the effectiveness of your affiliate marketing program.

Your Priorities

  • Reach the right audiences through credible, brand-aligned partners.
  • Gain clear visibility into what’s working (and what’s not).
  • Foster long-term partnerships that drive consistent performance.
  • Generate cost-effective, scalable revenue from affiliate marketing.

12-Month Affiliate Marketing Goals

A high-performing affiliate program compounds over time — attracting quality partners, scaling reach, and generating consistent revenue. The following goals outline what success will look like over the next 12 months.

Goal Category

Success Metric

Target Value

Notes / Customization Area

Affiliate Recruitment

Number of new active affiliates onboarded

Insert target e.g., 100+ active partners

Tracked monthly or quarterly

Revenue Growth

Affiliate-driven revenue increase

Insert target e.g., $250K+ in year one

Based on attribution via platform or CRM

Affiliate Activation

% of affiliates generating conversions

Insert target e.g., 60%+ active rate

Reflects quality of onboarding and support

Average Order Value

AOV from affiliate-referred traffic

Insert target e.g., $120+

Benchmarked against other acquisition channels

Conversion Rate

Traffic-to-sale conversion rate from affiliate links

Insert target e.g., 3.5%+

Tied to landing page and funnel alignment

Top-Performer Growth

Revenue growth from top 10 affiliates

Insert target e.g., 50% YoY increase

Often influenced by incentive tiers or co-marketing

Content Collaboration

Co-branded campaigns or content pieces with affiliates

Insert target e.g., 10+ content collabs

Blog posts, videos, product reviews, etc.

Retention & Loyalty

Average affiliate program duration

Insert target e.g., 10+ months

Higher retention = higher long-term ROI

Platform Optimization

Implementation of tracking, reporting, and payouts

Insert target e.g., 100% automation

Ensures accuracy and reduces admin work

Program ROI

Commission costs vs revenue generated

Insert target e.g., 10:1 ROAS

Helps validate performance vs. paid acquisition

Our approach

We build and manage affiliate programs that attract high-quality partners and drive sustainable, performance-based growth.

Our approach is focused, scalable, and built to align with your revenue goals.

1. Strategy
​& Setup

We align on your target audience, competitive positioning, and commission structure. Then we set up or optimize your tracking platform (e.g., Impact, PartnerStack, ShareASale).

2. Recruitment
​& Activation

We identify, outreach, and onboard the right affiliates — from niche content creators to high-volume partners. We also ensure they're equipped with everything they need to promote you effectively.

3. Content & Campaign Support

We collaborate with affiliates on high-performing content like product reviews, social posts, or co-branded campaigns — driving authentic exposure and stronger conversion rates.

4. Tracking, Optimization & Reporting

We monitor performance across all partners, optimize top performers, and manage payouts. You’ll receive regular reports with clear insights, not just numbers.

Our focus is on quality over quantity — building an affiliate channel that performs long-term, not just for a launch window.

Service Details

At (Your Company Name), we provide a suite of services designed to ensure the success of your affiliate marketing program

Together, these services form a comprehensive solution that caters to all aspects of affiliate marketing.

Our Achievements

We have successfully managed affiliate marketing programs for several clients, including:

➔ Building a network of high-performing affiliates for [Client 1]

➔ Fostering strong relationships with affiliates for [Client 2]

➔ Providing regular performance reports for [Client 3]

➔ Delivering a significant return on investment for [Client 4]

Our Team

Our team comprises affiliate marketing experts, relationship managers, and data analysts. Each member brings unique skills and expertise, ensuring a comprehensive solution for your affiliate marketing needs.

Investment Required

We offer various affiliate marketing packages:

Packages

Basic Package

$1,200.00 / month
1
Users
  • Includes initial affiliate selection
  • basic relationship management
  • monthly analytics reports.
Recommended

Standard Package

$2,400.00 / month
1
Users
  • Offers advanced affiliate selection
  • proactive relationship management
  • performance tracking
  • bi-weekly analytics reports.

Premium Package

$3,500.00 / month
1
Users
  • Provides comprehensive affiliate selection
  • dedicated relationship management
  • performance tracking
  • return on investment analysis
  • weekly analytics reports.
Total$0.00

Ready to get started?

We're excited about the potential to work with you and enhance the success of your affiliate marketing program.

If you have any questions or require further clarification, please don't hesitate to contact us.

Contact Us

Phone | Email | Website