Investment Proposal
This proposal was prepared for:
About Acme
Simplifying small business
Founded in 2010, Acme is a global provider of small business invoicing software. With more than 800,000 subscribers, we’re used by small businesses in more than 180+ countries.
Since our early days, we’ve grown from our two founders working in their garage to more than 600 staff across 4 offices, have grown revenue from naught to $400 million a year and established ourselves as one of the premier technology companies in Australia.
Our mission is to help small business owners manage their operations, get paid faster and get on with doing what they love. We believe that the future of small business is online, where data flows freely and automation is part of daily workflows.
Product
Market
Making Small Businesses Count
It's estimated there are about 115 million small businesses around the world. Collectively, they’re the largest employers, job creators and GDP generators. Their contribution to the global economy cannot be understated.
However, these enterprises have for such a long time been underserved when it comes to technology. Solutions in the past have been either too expensive, too complicated or both. Of those small businesses around the world, only a small portion has transitioned to the cloud so the opportunity is wide open. We believe this is the largest monetisable opportunity in tech right now. Acme aims to provide simple financial software to help these enterprises get online and thrive. Because if small business wins, we all win.
Competitive Landscape
With several incumbents in the market, they’ve been slow to make the move to the cloud. But now the opportunity has been clearly defined and small business owners are starting to switch from their clunky desktop software, these well-funded slow movers are indeed on the move and shouldn't be underestimated.
Our advantage is that we've been all-in on the cloud from day one. We have no legacy software issues to contend with or old, costly versions to support. Here's a look at how the current cloud small business market is divvied up:
Business Model
How We Make This Work
Acme’s business model is based on the traditional Software as a Service concept. With a starting price of about $30 a month, we are a subscription-based technology company which harnesses the power of recurring revenue. We also offer several add-on services for an additional cost including accounting advice. And, through our ecosystem of more than 500 technology and financial partners, our subscribers benefit from the power of the network where they can apply for a loan or find an employee right within the Acme software.
Funding Requirements
Acme helped me get on top of my accounts so I could get paid faster and sleep better knowing I wouldn't have to spend my Saturday chasing unpaid invoices.
— Anna Base, Blue Base Building Co, London
Our Team
Riley Burgess
CEO / Founder
Riley is the Founder & CEO of Acme. He created Acme while running his own small business in 2010 when he felt there were limited software options to help people in his situation run their companies on any device. He’s the voice of the customer at Acme, a champion for small business and is the reason Acme has managed to connect with so many smbs globally.
Rex Jordan
CTO / Founder
Rex was Acme's original developer. Riley's best mate from high school, he was brought up-to-speed with the idea of Acme over a few beers and decided his friend may be onto something so set about building version 1.0. Today, our devs take great pride in spotting "founder code" in the Acme product and making it better. Rex is a design nut, everything needs to have a purpose and it's part of why Acme provides such a beautiful, simple user experience.
Bessie Geneven
COO
Bessie looks after everything in operations, partnerships, sales and support. She's a former Googler so gets how tech companies should be run and knows a thing or two about scale.
Anna Miller
CFO
Our leader of the numbers, Anna is in charge or revenue, performance and all the complicated spreadsheets. Formerly a Macquarie Banker, she's spent a lot of time on the other side of transactions but is relishing the opportunity to help Acme mature into a disciplined global technology company.