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Graphic Design Proposal

Prepared for [Your Company]
​by [Your Name] — name@company.com

In an increasingly digital world, the visual representation of your brand is more important than ever. It's not just about looking good—it’s about creating an engaging and cohesive brand identity that resonates with your audience.

We are here to take your graphic design to the next level.

Your business may currently be facing challenges with creating a consistent and impactful visual identity. This could include issues such as outdated branding, ineffective design elements, or a lack of cohesion across various platforms. These obstacles can hinder your ability to connect with your audience and communicate your brand message effectively.

I look forward to meeting with you and the team next week to answer any questions you may have.

[Your Name], [Your Company]

Your Priorities

12-Month Goals

Your company aims to achieve the following within one year

Goal Category

Success Metric

Target Value

Notes / Customization Area

Brand Consistency

Percentage of materials aligned with updated brand guidelines

Insert target e.g., 100% compliance

Audit and refresh of all assets

Creative Volume

Number of new assets delivered per month or quarter

Insert target e.g., 20/month

Includes social graphics, decks, web visuals, etc.

Turnaround Time

Average delivery time per request

Insert target e.g., <3 business days

Based on agreed scope and workflow

Campaign Support

Design support for product launches or key campaigns

Insert target e.g., 12 campaigns/year

Includes cross-channel creative suites

Template Library

Creation of reusable branded templates

Insert target e.g., 15 templates

Slide decks, social posts, email banners, etc.

Engagement Metrics

Improved performance of design assets (e.g., CTR, shares)

Insert target e.g., +20% engagement

Tied to creative A/B testing where possible

Stakeholder Satisfaction

Design satisfaction score (internal or external survey)

Insert target e.g., 90%+ satisfaction

Feedback loop post-project or quarterly

Asset Organization

Centralized access to design files via shared system

Insert target e.g., full library set up

Improves reusability and cross-team efficiency

Design System Adoption

Percentage of assets using standard design components

Insert target e.g., 85% usage

Tracks consistency and scalability

Cost Efficiency

Cost per asset vs freelance/agency benchmarks

Insert target e.g., 20% cost savings

Helps build internal ROI case if needed

Current Design Evaluation

To ensure our design work builds on a solid foundation, we’ve reviewed your current visual assets and brand expression across key touchpoints. Below is a high-level evaluation to identify what’s working, where there are gaps, and how we can help elevate your brand’s visual impact.

1. Brand Consistency

  • Strengths:
  • Core brand elements (e.g., logo, primary colors) are consistently applied across key channels.
  • Opportunities:
  • Inconsistent typography and layout use in some marketing or internal materials
  • Variations in tone/style across teams or platforms

2. Visual Identity

  • Strengths:
  • Strong foundation in logo and color palette
  • Clear visual direction in recent campaign assets
  • Opportunities:
  • Limited secondary color use or illustration style for expansion
  • Lacking clear hierarchy or system across collateral

3. Asset Quality & Variety

  • Strengths:
  • Some well-designed materials for social and sales use
  • Strong photography or iconography in select assets
  • Opportunities:
  • Need for more reusable templates to support scale
  • Some assets appear dated or inconsistent with newer materials

4. Design for Performance

  • Strengths:
  • Visuals are generally aligned with campaign messaging
  • Some tracking of asset performance exists
  • Opportunities:
  • Limited creative experimentation (e.g., A/B testing visuals)
  • Visuals could better support conversions or click-throughs

5. Tooling & Collaboration

  • Strengths:
  • Some centralized access to design assets
  • Existing brand guidelines are a helpful starting point
  • Opportunities:
  • Lack of a unified design system or shared template library
  • Internal teams may benefit from clearer asset workflows

Design Strategy

The proposed design strategy aims to create a visually coherent and compelling representation of the brand. This will be achieved by creating designs that not only appeal to the target audience but also consistently convey the brand’s identity across all platforms and touch points.

How we can help

Great design isn’t just how things look, it’s how your brand is remembered.
​Here’s how we support you:

✔︎ Visual Storytelling That Connects

We bring your message to life through designs that communicate clearly and resonate with your audience — whether it’s for web, social, sales, or internal use.

✔︎ Fast, Reliable Turnarounds

We know timing matters. Our workflows are optimized for quick delivery, without compromising on creativity or quality.

✔︎ Design That Drives Results

We track how creative performs and continuously refine based on what works — turning beautiful visuals into measurable impact.

✔︎ Brand Building & Consistency

We help define or reinforce your visual identity across every touchpoint, ensuring everything from pitch decks to social content feels cohesive and on-brand.

✔︎ Scalable Design Support

Need a few graphics or an entire design system? We flex to fit your needs — whether on a project basis or through ongoing monthly support.

"Working with [Your Company] was a seamless experience from start to finish. They understood our brand vision immediately and delivered designs that exceeded our expectations. The final assets were highly effective in engaging our audience."

— Sophia L., Founder & CEO

"The design team brought our product launch campaign to life with creativity and precision. Every visual element aligned perfectly with our messaging, and we saw a measurable lift in customer engagement. I can’t recommend them enough."

— David K., Head of Product

"From initial concepts to the final delivery, the quality of the design work was exceptional. They were responsive, detail-oriented, and always went the extra mile. We now have a consistent visual identity that truly represents our brand."

— Emma R., Marketing Director

Our team is composed of skilled designers, brand strategists, and project managers who have successfully crafted compelling visual identities for numerous brands.

Each member brings unique skills and expertise, ensuring a comprehensive approach to your project.

About us

With years of experience under our belts, we've successfully helped countless brands redefine their visual identities. We specialize in creating compelling designs that tell a brand's story and resonate with its target audience.

Investment

Packages

Reimagine Your Brand

$1,500.00
1Unit
  • Typography, color palette, and logo usage rules
  • Iconography and image guidelines
  • PDF handoff for internal & external teams
Recommended

Create Cohesive Branding

$3,000.00
1Unit
  • 10 custom graphics (Instagram, Facebook, LinkedIn formats)
  • Optimized for both feed & stories
  • Editable source files for ongoing use

Optimize Visual Engagement

$5,000.00
1Unit
  • Custom-designed PowerPoint / Keynote template
  • 15 branded slide layouts
  • Ready-to-use master template for your team

Add-ons

Subtotal
$100.00
Subtotal
$100.00
Description
Item
Quantity
Price

Onboarding

$50.00
$50.00

Support

$50.00
$50.00
Total$0.00

Next steps

Once we agree on the proposal details, we’ll get the ball rolling.

This will involve a deep understanding of your brand, followed by the development and implementation of a comprehensive design strategy. We believe in maintaining transparency and open communication throughout the project to ensure all your expectations are met.

We're excited about the opportunity to collaborate and bring a fresh, creative perspective to [Your Company]'s visual identity. Thank you for considering our proposal.

Our proposal outlines how we can help [Your Company Name] redefine its brand through compelling and cohesive graphic design. We're confident that our tailored solutions, combined with our commitment to excellence and innovation, will provide immense value to your company.

We look forward to meeting with you and the team next week to answer any questions you may have.

Ready to work together?

Contact Us

Website | Email