Layer 1

Product Proposal

Share your product, concepts & ideas: in style.


Prepared for: [Client.Name]
​Prepared by: [Representative.Name]

Executive Summary

In the fast-paced and ever-evolving marketplace, launching a new product that truly resonates with your customers is crucial to your business's success. At [Your Company Name], we specialize in creating innovative products that not only meet market demand but also align perfectly with your brand vision.

This proposal outlines our plan to develop a new product for your company that captivates your target audience and drives business growth.

John Lastname

The Challenge

Currently, [Your Company Name] may be facing challenges with launching a product that genuinely meets your customers' needs or stands out in the competitive market.

These challenges can limit your ability to effectively reach your target audience and generate significant revenue.

Your Priorities

12-Month Goals

[Your Company Name] aims to achieve the following within one year

Launch a Unique Product

Through strategic product development, [Your Company Name] aims to launch a unique product that distinguishes you from your competitors.

Meet Market Demand

With the help of our market research expertise, [Your Company Name] aims to launch a product that genuinely meets the needs and wants of your customers.

Drive Business Growth

By successfully launching the new product, [Your Company Name] plans to drive substantial business growth.

Success Metrics Snapshot

We’ll align on metrics that matter at each stage of the product lifecycle. Below is a sample success framework — final metrics will be tailored to your product and goals.

Stage

Metric

Target

Launch

Time to MVP

≤ 10 weeks

Activation

% of users completing onboarding

75%+

Engagement

Weekly active users (WAU)

+20% MoM

Retention

D30 retention rate

≥ 35%

Feedback

User satisfaction (UAT or NPS)

8/10 or higher

We’ll surface these in monthly check-ins and strategy reviews.

Current Product Analysis


Upon evaluating the existing product line, it's evident that there is a commitment to delivering high-quality and innovative solutions. However, there seems to be an opportunity to introduce a new product that caters to a growing market segment, offering features that address specific needs and preferences that are not currently met by your existing portfolio.

Product Development Strategy

Our proposed strategy aims to guide the development of a new product that will appeal to this target market. This involves careful planning from conceptualization to design, ensuring the product features align with customer needs, and creating an attractive packaging and branding strategy.

Roadmap Preview

An overview of how we’ll bring your product to life — from concept to launch and beyond.

Phase 1: Discovery & Research

  • Market research, competitor analysis, stakeholder interviews
  • Weeks 1–2

Phase 2: Concept Development

  • Sketches, moodboards, early feature/benefit exploration
  • Weeks 3-4

Phase 3: Prototyping

  • Low-to-mid fidelity prototypes for internal feedback & testing
  • Weeks 4-6

Phase 4: Validation & Iteration

  • User testing, refinement of core value proposition & form
  • Weeks 7-8

Phase 5: Pre-Production Planning

  • Final specs, material sourcing, vendor selection
  • Weeks 9-10

Phase 6: Launch Prep

  • Marketing assets, packaging, compliance, supply chain checks
  • Weeks 11-12

Phase 7: Launch & Feedback Loop

  • Initial distribution, feedback capture, readiness for scale
  • Weeks 13+

How we can help

What Success Looks Like

Outcomes that define a successful product engagement

We don’t just ship features — we solve problems and drive value. Here’s how we’ll measure success together:

Success Area

Target Outcomes

Strategic alignment

Product vision reflects user + business goals

Technical delivery

Milestones met on time and on scope

User experience

Positive feedback in UAT; high adoption of new features

Product metrics

Improvements in activation, retention, or engagement KPIs

Stakeholder satisfaction

Clear, responsive communication and iterative feedback loops

These benchmarks will evolve over time — and we’ll revisit them regularly during reviews to keep us aligned and accountable.

Our Team

A cross-functional team that blends strategy, design, and build

Product Manager

Product Strategy & Delivery

Aligning roadmap with business goals, sprint planning

UX/UI Designer

Product Design

Wireframes, prototypes, user flows, accessibility

Tech Lead / Engineer

Architecture & Dev

Building scalable, secure infrastructure and frontend

Client Lead / PM

Comms & Coordination

Weekly check-ins, timeline tracking, scope management

Your Investment

Options

Develop a Unique Product

$2,000.00
1Unit
  • Includes working closely with you to create a unique product that aligns with your brand and captivates your target audience.
    ​
Recommended

Meet Market Demand

$3,000.00
1Unit
  • Includes leveraging our market research expertise to ensure the product developed effectively addresses the needs and wants of your customers.
    ​

Drive Business Growth

$4,000.00
1Unit
  • Includes employing strategic marketing and sales techniques to ensure your product reaches its target market and generates substantial revenue.

Add-ons

Subtotal
$0.00
Subtotal
$0.00
Description
Item
Quantity
Price

Product Consultation

$100.00
sessions
$100.00

UX Research

$2,000.00
studies
$2,000.00
Total$0.00

Next Steps

Once we agree on the proposal details, we’ll begin the process of developing your new product.

This will involve a comprehensive review of your current offerings, your brand, and the needs of your customers, followed by the development and implementation of a tailored product strategy. We believe in maintaining transparency and open communication throughout the project to ensure all your expectations are met.

We look forward to the opportunity to collaborate and elevate [Your Company Name]'s product portfolio. Thank you for considering our proposal.

Conclusion

Our proposal outlines how we can help [Your Company Name] develop a unique product that meets market demand and drives business growth. We're confident that our tailored solutions, combined with our commitment to innovation and customer satisfaction, will provide immense value to your company. We're excited about the potential of working together and helping [Your Company Name] launch a successful product that truly resonates with your audience.

Tell us what you think of Proto

Contact

You'll probably be looking some feedback on your product / idea from your audience, so why not drop in an email or telephone number where they can contact you - i.e. [email protected]