29 Feb 2025
ACME Agency believes that the true power of branding can only come from within, by deeply knowing oneself and understanding who you are, what you stand for and what matters to the people who feel a degree of ownership over New Company.
This covers to senior staff, junior staff, shareholders, customers and partners.
By deeply understand what the NEWCO brand is all about the path to a clear & consistent message in the market will become obvious.
This beautiful Qwilr document outlines the best way for us to discover the truths alluded to above. Once you know those truths, the other obvious step is to move to Qwilr for all external communications.
We begin by looking as outsiders at your company and your brand. We take the big view and then work our way in.
We interview customers, potential customers and people in tangential spaces to see what they think New Company is, what its values are, whether they care about it, whether they would consider buying from it and more. Costs for this can vary depending on the number of interviews needed.
We interview your staff - starting with the junior teams and working our way up to the founders & CEO. Costs for this can vary depending on the number of interviews needed.
WHAT IS YOUR SOLUTION
What is the problem space? Why does it matter?
How does it work? Why is it the best? What are the nitty gritty details?
What are the things that will make your customers life better? Saved time? Saved money? These are basic - we will explore the deeper benefits available.
WHO IS YOUR MARKET
Past, present and future customers. Local and international. We will understand their needs.
ACME Agency partners with our colleagues at Acme Consulting to offer world class analysis of the market. They can work with your data and third party data to give you a much deeper understanding of the space.
EMOTION & IMPACT
At ACME, we know that nothing matters unless it leaves an impact, and the best way to do that is to use emotion where possible.
This means that the brand document that we prepare will have impact and emotion at it's core.
ACME is excited to work with NEW CO, as we genuinely believe that you have the potential for a deep product / market fit.
If you have any questions about our methodology or timeline pleas