CASE STUDY
KANGAROO SHOES
Challenge
The First Step is the Hardest
New Look For An Old Kangaroo
Solution
More than Meets the Eye
“We knew Bekin was the agency for us as soon as we saw their initial concepts. They understood the task at hand.”
Results
- In the Spring of 2017, Kangaroo Shoes received its first deal with a major shoe distributor in Korea. Malaysia and Thailand soon followed.
- The new brand was combined with activations and sponsorships in various Asian centres to boost awareness.
- 55% more online sales began channeling into Japan, Taiwan and China – their biggest potential market.