SEO Proposal
Prepared for Acme Corp
by Ella Castle — [email protected]
ACME Corp Needs
More leads
In our blog post on the Anatomy of Perfect Proposal, we discuss the importance of clearly identifying the bottom line ROI a business can expect from engaging your services. To create a winning proposals, you need to clearly contextualise your service as having a direct relationship to the bottom line. Below is a quick example.
During our meeting on 12th of October one of the core business challenges that ACME Corp raised was increasing the numbers of leads generated per week. To grow the annualised revenue to the desired goals, ACME needs to dramatically increase the number of leads their online properties generate.
To do so requires increasing the organic flow of traffic to their website and blog articles.
We at Company Name are experts in SEO, and are confident we can deliver significantly increased organic traffic to Acme Corp's online properties through the keyword and content optimisation, link building and recommendations for on-page design and structure.
Mega Inc Improved Organic by 310%
A Data-Driven Success Story
If you've been in business awhile, and you're good at what you do - you should have a success story under your belt. Ideally, you've got a success story from a similar kind of client to the one you're pitching.The most compelling way to tell this kind of success story, especially for an SEO company, is through data. Remember: always bring back your service offering to the bottom line of the business. Tell the story of challenge, solution and return-on-investment.
Mega Inc had a fantastic conversion rate in their ecommerce store. Once a user made accounts they were very likely to make a purchase. The problem was that Mega Inc's website was not being found. It ranked on the 3rd page of Google for the majority of their focus keywords. That's why they called us.
We implemented a full overhaul of Mega Inc's SEO strategy. We recommended a total overhaul of their page design and structure, and created a guide book for keyword focus in their landing pages and blog articles. With these recommendations implemented, the results were astounding.
- 33.4% more keywords ranked on page 1 of Google.
- A 40% reduction in bounce rate.
- A 15% improvement in activation rates.
Our Process
What to expect working with us
Clients may have no idea what to expect from working with you. Perhaps they've never worked with a web design or development agency before. Or maybe they have, but your approach is different. So it can be helpful to clearly lay out what your approach and process is. This is also an opportunity to differentiate yourself from the competition. To explain what about your approach is unique and valuable.
The Company Name takes an wholistic approach to design and development. We strive to understand your market, your audience and your core business drivers in-depth, so that we can correlate every design and engineering decision directly back to helping you achieve your business goals.
We're huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals.
To deliver this outcome, our process has five stages:
Research
We begin by performing a rigorous audit of your market space. Who is the core audience? What are their concerns and values?
Prototyping
Prototyping involves rapid and collaborative iteration on wireframe concepts, layouts and directions.
Design
Once we've agreed on finalised prototypes the design team steps in to create high fidelity mockups of the final product.
Build
Then we bring those mockups to life. Bring up the staging servers and code up the designs.
Launch & Measure
Finally, we go live to the world and measure the return on investment for you, with detailed analytics.
Project Scope
Inclusions and Exclusions
To prevent a client relationship from going sour, one of the most important aspects of the proposal is the scoping section. Here you can include information about what is included, and perhaps more importantly what is not included, in your service offering.
We value each client relationship highly and hope to foster a long and fruitful partnership with Acme. In the spirit of honest collaboration we feel its important to point out what you can expect of us, what we are, and are not, as an agency.
What's included
- Revisions: we have made affordance for feedback during the wireframing and design phases of the project. Its important to note that revisions requested outside of these phases will be charged at an additional hourly rate.
- Quality Assurance Testing: We have strict testing and quality-assurance standards, and will have our in-house Q&A team vet all websites we deploy.
- Post-Deployment Analytics Reporting: We will provide access to Google Analytics which will provide you with detailed metrics of your site's performance.
What's excluded
- Video Collateral: We are not able to provide any motion graphics or video content.
- Mobile App: Although this was discussed in our meeting Oct 12th, ACME have decided not to pursue the mobile app development at this time.
Project Investment
If you have any questions about this quote, feel free to get in touch anytime at [email protected].
"Acme really delivered in spades"
Anthony Walker
Chief Revenue Officer, Mega Inc.
Our Team
Ultimately the quality of your service offering is predicated on your people. Great teams to do great work. Simple as that. And clients know it. There is also value in putting a face to your proposal, of matching the offering to the human beings who will implement it.
Alex Johnson
CEO, COMPANY NAME
Alex Johnson is a visionary entrepreneur and seasoned business leader. With a background in software engineering, Alex has a passion for developing innovative solutions that solve real-world problems. As the CEO, Alex drives the company's overall strategy and growth, forging strategic partnerships and ensuring the team remains focused on their mission to revolutionize the industry.
Sarah Mitchell
Head of SEO, COMPANY NAME
Sarah Mitchell is a tech prodigy with a knack for turning complex ideas into cutting-edge products. With a degree in computer science and years of experience in tech startups, Sarah serves as the Head of SEO, overseeing the development of the company's groundbreaking strategies.
Our Overview
A company video that capture some of your approach and process, can be excellent way to reiterate your differentiation from competitor pitches.
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