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ACME Marketing, Inc.

Advertising Proposal

prepared for

Tower Sneakers


Advertising has been the backbone of success for Tower Shoes since it's inception in 1980. With it's famous basketball based ads in the 1990s winning them 3 golden lions. However, with Tower's youth demographic spending more time online and watching less television, Tower has been looking for new ways to reach their target audience.

This proposal outlines the services ACME Marketing Inc. will provide to Tower Shoes to grow their advertising presence online through the placement of online advertising through the Google AdWords system.

This proposal will outline:

  • The objectives
  • How and what we will implement into your adword campaign
  • How we will monitor and report your campaign
  • Costs involved.
  • Our work will be presented to Tower Shoes in the form of a Qwilr Page setting out the proposal and our high-level plan on how best to proceed.


    The objective is to facilitate an AdWords campaign that is scalable and returns a positive ROI for Tower Shoes.

    In order to achieve this objective we will:

  • Create an optimised list of keywords for you to target your advertising with
  • Create AdWords ads
  • Track and measure ads
  • Report on campaign progress
  • Optimise to improve.
  • Doing this will allow Tower's smooth entry into the online advertising space and continue its success in advertising the Tower Shoes product.

    Keyword research

    After our audit, we will create a short list of relevant key words that will be further refined until we have keywords that provide the most value and are most relevant for Tower Shoes' PPC ad campaign.

    All our research will be done on the Google Keyword Planner.

    The list of relevant keyword research will be formatted and saved in Google Sheets and will shared with you for your viewing and approval.

    Ad copy creation

    Based on your keywords and target demographic, we will create search-based advertising to be distributed across the Google network. All ads will be optimised by us to ensure maximum click-through rate and ROI.

    Display ads will be outsourced to our video production partners for production and implemented by us over Google's Display network

    Before distribution, all advertising materials will be sent to Tower Shoes for approval.

    Campaign set up and management

    We will be setting up Tower Shoes' campaign in the Google network through Google AdWords and Google DoubleClick. We will also synchronise all AdWords data through Google Analytics to ensure accuracy.

    Our campaign management will ensure that our team are able to create actionable insights to further grow your AdWords campaign and business.

    Campaign Reporting

    Once data has been collected, we will carefully analyse it to extract insights and report it to Tower Shoes so that decisions can be made.

    Our reports will include:

  • Bid management and bid quality
  • Cost per click rates
  • Click-through rates
  • Conversion rates
  • and other metrics relevant to your campaign.
  • These reports will be made available to you in weekly, monthly and quarterly reports. And optimisation will be conducted on a monthly basis.


    If you have any queries about this quote, please feel free to reach out any time :)

    Terms & Conditions

    Terms & Conditions

    This product is meant for educational purposes only. Any resemblance to real persons, living or dead is purely coincidental. Void where prohibited. Some assembly required. List each check separately by bank number. Batteries not included.

    Contents may settle during shipment. Use only as directed. No other warranty expressed or implied. Do not use while operating a motor vehicle or heavy equipment. Postage will be paid by addressee. Subject to CARB approval.

    This is not an offer to sell securities. Apply only to affected area. May be too intense for some viewers. Do not stamp. Not rated by the Motion Picture Association of America. Call for nutritional information. Use other side for additional listings.

    Printed on recycled paper. For recreational use only. Do not disturb. All models over 18 years of age. Prize not redeemable for cash value. If condition persists, consult your physician. No user-serviceable parts inside. Freshest if eaten before date on carton.

    To be used as a supplementary restraint system only. Always fasten your safety belt. Subject to change without notice. Times approximate. Simulated picture. Do not staple or paper clip. Price slightly higher east of Alaska. No postage necessary if mailed in the United States.

    Do not X-ray. Breaking seal constitutes acceptance of agreement. For off-road use only. As seen on TV. One size fits all. Many suitcases look alike. Contains a substantial amount of non-tobacco ingredients. Colors may, in time, fade.

    We have sent the forms which seem right for you. Magnetic media, non-returnable if seal is broken. Formatted to fit your screen. Slippery when wet. For office use only. Not affiliated with the American Red Cross. Drop in any mailbox. Edited for television.

    Keep cool, process promptly. Post office will not deliver without postage. List was current at time of printing. Return to sender, no forwarding order on file, unable to forward. Prolong exposure to vapors has caused cancer in laboratory animals.

    Not responsible for direct, indirect, incidental or consequential damages resulting from any defect, error or failure to perform. Keep away from children. At participating locations only. Not the Beatles. Penalty for private use. See label for sequence.

    Substantial penalty for early withdrawal. Do not write below this line. Falling rock. Lost ticket pays maximum rate. Phenylketonurics: contains phenylalnine. Your canceled check is your receipt. Add toner. Place stamp here.

    Use only as directed; intentional misuse by deliberately concentrating and inhaling contents can be harmful or fatal. Avoid contact with skin. Road construction ahead. Open other end. Dealer participation may affect final price.

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    Price does not include taxes. No Canadian coins. Tax, tag, and title not included in advertised price. Not recommended for children. Prerecorded for this time zone. Reproduction by mechanical or electronic means, including photocopying, is strictly prohibited.

    No solicitors. No alcohol, dogs or horses. No anchovies unless otherwise specified. Avoid spraying into eyes. An 18% gratuity will be added for parties of 8 or more. Do not write under this line.

    ACME Marketing Inc.

    Our work

    ACME Marketing, Inc.

    was established in 2005 and has spent the past decade providing marketing research services to some of the world's largest organisations. We are a team of highly experienced marketers and researchers and love helping and seeing our clients succeed.

    A few years back, Aqua, Inc. had a problem with falling revenues and suspected that its marketing strategies in the rapidly evolving market for e-books were outdated. In the hope of reformulating those strategies, Acqua approached us.

    We conducted an in-depth, online survey of Aqua's target market. Based on the conclusions of our research, Aqua saw an extraordinary 310% increase in revenue within just 3 months.

    Our team

    We're a team of 8 based in Sydney, Australia. We love marketing and love to see our clients succeed. The team is led by:

    Daelon Robkind

    CEO @ ACME Marketing, Inc.

    Daelon, our CEO, will be leading the team. He's a designer, software engineer and marketer. He's been a speaker at global conferences on SEO, and last year was #1 Fictional Person in the Forbes Top 100 Fictional Examples.

    Marcelle McTantan

    COO @ ACME Marketing, Inc.

    Our COO, Marcelle McTanTan, will be marshalling the team to deliver the project on time and on budget. He is a former Googler, an expert rock climber, NSW Air Guitar champion and voted #1 Most Likely to Grow An Excellent Moustache by Harvard Business Review.

    Our promo video

    What we're all about

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