Layer 1

Digital Marketing Proposal

Prepared for [Client]
​Prepared by [Representative]


Executive Summary

In today's digital age, having a robust online presence is essential for any business. At [Your Company Name], we specialize in creating effective digital marketing strategies that amplify your brand's online visibility and engage your target audience.

This proposal outlines our approach to elevate your digital marketing efforts and achieve your specific marketing goals.

a man wearing glasses and a black shirt

John doe

[Rep.Role]

Your Priorities

12-Month Goals

[Your Company] aims to achieve the following within one year:

Boost Online Visibility

Through strategic digital marketing efforts, [Your Company Name] aims to enhance your online visibility significantly.

Increase Audience Reach

With effective audience targeting, [Your Company Name] aims to reach a larger portion of your target audience.

Enhance Conversion Rates

By optimizing your digital content for conversions, [Your Company Name] plans to enhance your conversion rates significantly.

✦ Key Assumptions ✦

Setting a Clear Foundation

To ensure a smooth, successful engagement, we’ve based this proposal on the following assumptions:

✦ You’ll provide timely access to ad platforms, analytics accounts, and your CMS

✦ Your internal team can review and approve creative/content within 2–3 business days

✦ Creative assets (brand guidelines, logos, photography) will be available by kickoff

✦ Your CRM and tracking tools support lead attribution and event tracking

If any of these assumptions shift, we’ll revisit the scope and timeline accordingly.

How We Can Help

Enhance Online Visibility:

Our team will employ proven strategies to improve your search engine ranking and boost your brand's online presence.

Reach Your Target Audience:

We will leverage our expertise in audience targeting to ensure your digital content is seen by those who are most likely to convert.

Drive Conversions:

Our team will implement data-driven strategies to optimize your digital content for conversions, resulting in increased sales and customer engagement.

✦ Channel Strategy Breakdown ✦

Channel Strategy Breakdown

To achieve your goals, we’ll focus on the most impactful marketing channels, each playing a distinct role in the funnel:

Channel

Role in Strategy

Sample Tactics

Paid Search (Google Ads)

Capture high-intent traffic

Branded, non-branded, competitor bidding

Paid Social (Meta, LinkedIn)

Build awareness & nurture

Targeted campaigns by persona and stage

SEO & Content

Drive long-term organic visibility

Topic clusters, optimized landing pages

Email Marketing

Convert & retain

Automated nurture flows and newsletters

Display & Remarketing

Stay top of mind

Smart display + retargeting sequences

We’ll refine budget allocation per channel in collaboration with your team.

✦ What Success Looks Like ✦

Defining Performance from Day One

To ensure alignment, here’s how we define success across both strategic and performance dimensions:


​We’ll adapt these KPIs during onboarding based on your internal benchmarks, attribution models, and campaign goals.

✦ Risks & How We Mitigate Them ✦

Anticipating Hurdles,
​Planning Around Them

No digital marketing strategy is without risk. What sets us apart is how we plan for them.

Potential Risk

Impact

Our Mitigation Plan

Ad fatigue or low engagement

Declining CTR, rising CPL

Weekly creative testing and refresh cycles

Tracking limitations (iOS updates, GA4 changes)

Incomplete data

Server-side tracking + GA4 + backup events

Internal bottlenecks (e.g., delays in asset approval)

Missed deadlines

Clear workflows, shared calendar, pre-scheduled approvals

Platform algorithm changes

Fluctuating performance

Channel diversification + real-time budget flexibility

We’ll continue to flag, assess, and mitigate risks collaboratively as the partnership evolves.

Recent Client Wins

We've delivered impressive results for our clients, including:

56%

Boosted [Client 1]'s online visibility through strategic digital marketing efforts.

77%

Increased [Client 2]'s reach to their target audience with effective audience targeting.

84%

Enhanced [Client 3]'s conversion rates by optimizing their digital content for conversions.

12-Month Marketing Roadmap

Here’s how we’ll roll out your strategy over the coming year, aligned to your growth goals and seasonal priorities:

Q2 Foundation

Platform audits, conversion tracking, creative alignment

Q3 Growth
​Acceleration

Full-funnel campaigns live, budget scaling, initial optimizations

Q4 Optimization & Expansion

A/B testing, ROAS-focused spend, holiday push

Q1 (next year) Scale & Diversify

New channels, market expansion, advanced segmentation


​We’ll revisit this roadmap quarterly based on performance and emerging opportunities.


Your Investment

✦ Packages ✦

Enhance Online Visibility

$6.00 / month
Users
  • Basic support
  • Up to 5GB per month
Recommended

Reach Your Target Audience

$8.00 / month
Users
  • 24h support
  • Up to 10GB per month

Drive Conversions

$12.00 / month
Users
  • Priority 24h support
  • Unlimited storage
  • AI security monitoring

Add-ons

Subtotal
$750.00
Subtotal
$750.00
Description
Item
Quantity
Price

Onboarding

$500.00
$500.00

Setup fee

$250.00
$250.00
Total$750.00

✦ Collaboration & Communication ✦

How We’ll Work Together

We believe clear, frequent communication is key to performance. Here’s how we’ll stay aligned:

✦ Kickoff call: To confirm goals, access, roles, and timelines

✦ Bi-weekly strategy calls: Live performance reviews and planning

✦ Monthly reporting deck: Visual dashboards + insights (delivered by Day 3 each month)

✦ Quarterly reviews: Strategic roadmap updates and planning

✦ Slack/Email: Asynchronous communication for quick check-ins and questions

We aim to be an extension of your team — available, accountable, and proactive.

Ready to get started?

Contact Us


​www.company.com | [email protected]