MEGA Inc. needs
Organic traffic
In our Complete Guide To Proposals, we discuss the importance of clearly identifying the bottom line ROI a business can expect from engaging your services. To create a winning proposals, you need to clearly contextualise your service as having a direct relationship to the bottom line. Below is a quick example.
During our meeting on 12th of October, Mega Inc's CEO John, discussed some of the major challenges facing the business. While revenue per customer and conversion-to-paid rates are both high, there are simply not enough quality leads entering at the top of the funnel. One the core business challenges that Mega Inc faces today is dramatically improving their organic traffic acquisition.
Mega are aiming to achieve 30k uniques to their site per month - if they want to hit their revenue goals for the coming year.
To generate this kind of inbound traffic requires onsite content. The problem is that Mega currently has no content creation capabilities in-house.
The team here at Company Name have identified three key content areas on which Mega can focus to generate inbound traffic :
- Blog Posts
- Landing Pages
- Infographics
With our expertise in web design and development, Company Name is proposing to overhaul ACME's website and relaunch it. We're confident we can deliver significantly increased conversion rates and help ACME to realise its revenue goals for the year and beyond.
"Our inbound traffic went up by 125% in the first week"
Julia Barnes
CEO, Amaze Inc.
50k Uniques For Tulip Ltd
A Data-Driven Success Story
If you've been in business awhile, and you're good at what you do - you should have a success story under your belt. Ideally, you've got a success story from a similar kind of client to the one you're pitching. The most compelling way to tell this kind of success story, especially for an SEO company, is through data. Remember: always bring back your service offering to the bottom line of the business. Tell the story of challenge, solution and return-on-investment.
Acme are a product company. With their high quality products and low shipping costs, they have a loyal customer base. But when they came to us, there simply weren't enough customers discovering their products. They needed more visibility online. They needed people to be organically discovering them.
The problem was Acme's content. The content was not keyword focused, it was not targeted towards Acme's core audience. Nor was it being engaged with, shared or promoted by its customer base.
And that's why they called us in.
We implemented a full overhaul of Acme's content strategy, and produced a battery of high quality content to distribute on Acme's blog, website and social channels. With the following results:
- A 90% increase in article shares via Twitter and Facebook.
- A resulting 230% increase in organic traffic
Our Process
What to expect working with us
Clients may have no idea what to expect from working with you. Perhaps they've never worked with a web design or development agency before. Or maybe they have, but your approach is different. So it can be helpful to clearly lay out what your approach and process is. This is also an opportunity to differentiate yourself from the competition. To explain what about your approach is unique and valuable.
The Company Name takes an wholistic approach to design and development. We strive to understand your market, your audience and your core business drivers in-depth, so that we can correlate every design and engineering decision directly back to helping you achieve your business goals.
We're huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals.
To deliver this outcome, our process has five stages:
Project Scope
Inclusions and Exclusions
To prevent a client relationship from going sour, one of the most important aspects of the proposal is the scoping section. Here you can include information about what is included, and perhaps more importantly what is not included, in your service offering.
We value each client relationship highly and hope to foster a long and fruitful partnership with Acme. In the spirit of honest collaboration we feel its important to point out what you can expect of us, what we are, and are not, as an agency.
"Acme really delivered in spades"
Anthony Walker
Chief Revenue Officer, Mega Inc.
Content Investment
If you have any questions about this quote, feel free to get in touch anytime at [email protected].
Our Team
Ultimately the quality of your service offering is predicated on your people. Great teams to do great work. Simple as that. And clients know it. There is also value in putting a face to your proposal, of matching the offering to the human beings who will implement it.
Alex Johnson
CEO, COMPANY NAME
Alex Johnson is a visionary entrepreneur and seasoned business leader. With a background in software engineering, Alex has a passion for developing innovative solutions that solve real-world problems. As the CEO, Alex drives the company's overall strategy and growth, forging strategic partnerships and ensuring the team remains focused on their mission to revolutionize the industry.
Sarah Mitchell
Head of Content, COMPANY NAME
Sarah Mitchell is a content virtuoso with a talent for transforming intricate concepts into engaging and insightful content. With a background in computer science and a wealth of experience in the tech startup scene, Sarah leads as the Head of Content, steering the creation of our company's innovative content strategies. Her meticulous attention to detail and ability to cultivate a collaborative work atmosphere have been key factors in the success and advancement of our company's content output.
Ready to take the next step?
About us
A company video that captures your successes, approach or process, can be an excellent way to highlight your point of difference from competitor pitches.
Get in contact with us
Email: [email protected] / Web: https://qwilr.com
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