Santa Margalida's population of approximately 12,500 is a cosmopolitan mix, with a significant percentage (about 30%) comprising international residents, primarily from Northern Europe and North America.
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​The average household income in the area is around €85,000, reflecting the affluent nature of the community.

The neighbourhood is a blend of traditional charm and upscale modernity, with over 70% of properties classified as luxury residences.

• The area boasts a 95% occupancy rate year-round, ensuring a vibrant community.
• Local businesses thrive, with a 15% year-on-year growth, particularly in sectors like artisanal crafts, boutique retail, and gourmet dining, with over 50 unique establishments catering to a discerning clientele.

The property market in Santa Margalida has seen an annual appreciation of around 8% over the past five years, outperforming the national average by 3%.

The average time on market for properties like Casa Margarita is approximately 60 days, significantly lower than the regional average of 90 days, underscoring the high demand.

Premium properties command rental rates ranging from €2,500 to €4,000 per week during peak season, with an average occupancy rate of 75%, making them a highly lucrative investment.

Off-peak season rates average around €1,500 per week, with a 60% occupancy rate, ensuring a steady income stream year-round.

The investment yield for high-end properties in the area averages at 6%, with some prime properties reaching up to 8%. Construction is tightly regulated, with only 5% of the land designated for new developments, thereby preserving the exclusivity and charm of the area.

Recent investments focus on sustainable and eco-friendly renovations, with a 20% increase in properties receiving green certifications, enhancing their value and appeal in a market increasingly conscious of environmental impact.