Agency Retainer Agreement
Prepared for [Client Name] • [Date]
Introduction
Dear [Client’s Name],
Thank you for considering a retainer partnership with [Your Agency Name].
This agreement outlines the ongoing services we’ll be delivering, the monthly investment, and how we’ll work together over the coming months. We’re excited to become an extension of your team.
Best regards,
[Your Name], [Your Title]
[Your Contact Information]
Retainer Overview
This retainer is designed to provide you with consistent, dedicated support across [core service area] on an ongoing basis.
Our team will function as a reliable partner, ensuring continuity, quality, and results month after month.
We develop a rolling 90-day strategy aligned with your goals - covering monthly planning sessions, priority-setting, and ongoing adaptation to market conditions.
Full production cycle from brief to delivery across agreed channels. Consistent output on a defined monthly cadence.
Campaign management, budget pacing, audience optimisation, and creative refreshes across relevant platforms. Included in Growth and Premium tiers.
Monthly performance report covering KPls, insights, and recommended actions - shared in a scheduled review call.
A dedicated account manager coordinates internally, manages timelines, and ensures quality before anything reaches you.
Design and production for campaigns, assets, and brand collateral. Two rounds of revisions included per deliverable with a defined turnaround SLA.
What’s Included
Our responsibilities
- Monthly deliverables on agreed cadence
- Dedicated account manager
- Monthly performance report & review call
- Proactive recommendations & optimisations
- Response within 1 business day
Your responsibilities
- Timely feedback within agreed windows
- Access to brand assets & logins
- Designated point of contact
- Prompt approval of deliverables
- Monthly invoice settlement
Your Investment
Packages
Essentials
- Up to 3 service areas
- Monthly strategy session
- Basic reporting dashboard
- Email support
- 2 content deliverables/mo
Growth
- Up to 5 service areas
- Bi-weekly strategy sessions
- Full analytics & reporting
- Slack & email support
- 5 content deliverables/mo
- Paid media management
Premium
- All 6 service areas
- Weekly strategy sessions
- Custom reporting & dashboards
- Priority support (4hr response)
- Unlimited deliverables
- Dedicated creative team
One-off fees
Description | Item | Quantity | Price |
|---|---|---|---|
Onboarding & setup | $500.00 |
Frequently asked questions
We'll flag it proactively before any overages occur. Additional hours are billed at a pre-agreed rate and invoiced separately at the end of the month. We never go over without your approval.
Either party may cancel with 30 days' written notice. Pausing is available on the Growth and Premium plans — please contact your account manager to discuss options.
Minor scope changes are absorbed where possible. Significant additions are handled via a change order with a written estimate, which you'll need to approve before work begins.
You'll have a named account manager from day one. Their contact details and working hours are shared during onboarding. They are your single point of contact for all requests and updates.
Connect Stripe to Enable Payments
To collect your retainer payment when this proposal is accepted, you’ll need to connect Stripe to your Qwilr account. QwilrPay collects payment via credit card, ACH direct debit (US), BECS direct debit (Australia), or SEPA direct debit (Europe). Once connected, enable payment collection in the Accept block below.
To pass Stripe’s processing fees on to your client, set up a custom tax item in your Qwilr tax library — for example, a “Credit Card Fee” line at 2.9% which will automatically calculate against the quote total.
This block is intended to be deleted by the sender before sharing with their client.