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SEO Proposal

Prepared for Acme Corp

by Ella Castle —

ACME Corp Needs—

More leads

In our blog post on the Anatomy of Perfect Proposal, we discuss the importance of clearly identifying the bottom line ROI a business can expect from engaging your services. To create a winning proposals, you need to clearly contextualise your service as having a direct relationship to the bottom line. Below is a quick example.

During our meeting on 12th of October one of the core business challenges that ACME Corp raised was increasing the numbers of leads generated per week. To grow the annualised revenue to the desired goals, ACME needs to dramatically increase the number of leads their online properties generate.

To do so requires increasing the organic flow of traffic to their website and blog articles.

We at Company Name are experts in SEO, and are confident we can deliver significantly increased organic traffic to Acme Corp's online properties through the keyword and content optimisation, link building and recommendations for on-page design and structure.

Mega Inc Improved Organic by 310%—

A Data-Driven Success Story

If you've been in business awhile, and you're good at what you do - you should have a success story under your belt. Ideally, you've got a success story from a similar kind of client to the one you're pitching.The most compelling way to tell this kind of success story, especially for an SEO company, is through data. Remember: always bring back your service offering to the bottom line of the business. Tell the story of challenge, solution and return-on-investment.

Mega Inc had a fantastic conversion rate in their ecommerce store. Once a user made accounts they were very likely to make a purchase. The problem was that Mega Inc's website was not being found. It ranked on the 3rd page of Google for the majority of their focus keywords. That's why they called us.

We implemented a full overhaul of Mega Inc's SEO strategy. We recommended a total overhaul of their page design and structure, and created a guide book for keyword focus in their landing pages and blog articles. With these recommendations implemented, the results were astounding.

  • 33.4% more keywords ranked on page 1 of Google.
  • A 40% reduction in bounce rate.
  • A 15% improvement in activation rates.

Overall we improved Mega Inc's organic traffic acquisition by 310%!

Our Process—

What to expect working with us

Clients may have no idea what to expect from working with you. Perhaps they've never worked with a web design or development agency before. Or maybe they have, but your approach is different. So it can be helpful to clearly lay out what your approach and process is. This is also an opportunity to differentiate yourself from the competition. To explain what about your approach is unique and valuable.

The Company Name takes an wholistic approach to design and development. We strive to understand your market, your audience and your core business drivers in-depth, so that we can correlate every design and engineering decision directly back to helping you achieve your business goals.

We're huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals.

To deliver this outcome, our process has five stages:


We begin by performing a rigorous audit of your market space. Who is the core audience? What are their concerns and values?


Prototyping involves rapid and collaborative iteration on wireframe concepts, layouts and directions.


Once we've agreed on finalised prototypes the design team steps in to create high fidelity mockups of the final product.


Then we bring those mockups to life. Bring up the staging servers and code up the designs.

Launch & Measure—

Finally, we go live to the world and measure the return on investment for you, with detailed analytics.

Project Scope—

Inclusions and Exclusions

To prevent a client relationship from going sour, one of the most important aspects of the proposal is the scoping section. Here you can include information about what is included, and perhaps more importantly what is not included, in your service offering.

We value each client relationship highly and hope to foster a long and fruitful partnership with Acme. In the spirit of honest collaboration we feel its important to point out what you can expect of us, what we are, and are not, as an agency.

What's included—

  • Revisions: we have made affordance for feedback during the wireframing and design phases of the project. Its important to note that revisions requested outside of these phases will be charged at an additional hourly rate.
  • Quality Assurance Testing: We have strict testing and quality-assurance standards, and will have our in-house Q&A team vet all websites we deploy.
  • Post-Deployment Analytics Reporting: We will provide access to Google Analytics which will provide you with detailed metrics of your site's performance.

What's excluded—

  • Video Collateral: We are not able to provide any motion graphics or video content.
  • Mobile App: Although this was discussed in our meeting Oct 12th, ACME have decided not to pursue the mobile app development at this time.

Project Investment

If you have any questions about this quote, feel free to get in touch anytime at



Content strategy workshop


Competitor Analysis


Messaging and Keyword Focus Analysis




Round #1 SEO Experiments


Workshop Session


Round #2 SEO Experiments




Analysis and Findings Report

Total Excluding Tax$21,630.00


"Acme really delivered in spades"

Anthony Walker

Chief Revenue Officer, Mega Inc.

Our Team—

Ultimately the quality of your service offering is predicated on your people. Great teams to do great work. Simple as that. And clients know it. There is also value in putting a face to your proposal, of matching the offering to the human beings who will implement it.

Daelon Robkind


Daelon, our CEO, will be leading the team. He's a designer, software engineer and marketer. He's been a speaker at global conferences on SEO, and last year was #1 Fictional Person in the Forbes Top 100 Fictional Examples.

Marcelle McTantan


Our COO, Marcelle McTanTan, will be marshalling the team to deliver the project on time and on budget. He is a former Googler, an expert rock climber, NSW Air Guitar champion and voted #1 Most Likely to Grow An Excellent Moustache by Harvard Business Review.

Our Overview

A company video, that capture some of your approach and process, can be excellent way to reiterate your differentiation from competitor pitches.

Let's move forward

Get in contact with us

Email: / Web:

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