Prepared for Acme Corp
by Ella Castle — firstname.lastname@example.org
ACME Corp Needs—
In our blog post on the Anatomy of Perfect Proposal, we discuss the importance of clearly identifying the bottom line ROI a business can expect from engaging your services. To create a winning proposals, you need to clearly contextualise your service as having a direct relationship to the bottom line. Below is a quick example.
During our meeting on 12th of October one of the core business challenges that ACME Corp raised was increasing the numbers of leads generated per week. To grow the annualised revenue to the desired goals, ACME needs to dramatically increase the number of leads their online properties generate.
To do so requires increasing the organic flow of traffic to their website and blog articles.
We at Company Name are experts in SEO, and are confident we can deliver significantly increased organic traffic to Acme Corp's online properties through the keyword and content optimisation, link building and recommendations for on-page design and structure.
Mega Inc Improved Organic by 310%—
A Data-Driven Success Story
If you've been in business awhile, and you're good at what you do - you should have a success story under your belt. Ideally, you've got a success story from a similar kind of client to the one you're pitching.The most compelling way to tell this kind of success story, especially for an SEO company, is through data. Remember: always bring back your service offering to the bottom line of the business. Tell the story of challenge, solution and return-on-investment.
Mega Inc had a fantastic conversion rate in their ecommerce store. Once a user made accounts they were very likely to make a purchase. The problem was that Mega Inc's website was not being found. It ranked on the 3rd page of Google for the majority of their focus keywords. That's why they called us.
We implemented a full overhaul of Mega Inc's SEO strategy. We recommended a total overhaul of their page design and structure, and created a guide book for keyword focus in their landing pages and blog articles. With these recommendations implemented, the results were astounding.
- 33.4% more keywords ranked on page 1 of Google.
- A 40% reduction in bounce rate.
- A 15% improvement in activation rates.
Overall we improved Mega Inc's organic traffic acquisition by 310%!
What to expect working with us
Clients may have no idea what to expect from working with you. Perhaps they've never worked with a web design or development agency before. Or maybe they have, but your approach is different. So it can be helpful to clearly lay out what your approach and process is. This is also an opportunity to differentiate yourself from the competition. To explain what about your approach is unique and valuable.
The Company Name takes an wholistic approach to design and development. We strive to understand your market, your audience and your core business drivers in-depth, so that we can correlate every design and engineering decision directly back to helping you achieve your business goals.
We're huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals.
To deliver this outcome, our process has five stages:
We begin by performing a rigorous audit of your market space. Who is the core audience? What are their concerns and values?
Prototyping involves rapid and collaborative iteration on wireframe concepts, layouts and directions.
Once we've agreed on finalised prototypes the design team steps in to create high fidelity mockups of the final product.
Then we bring those mockups to life. Bring up the staging servers and code up the designs.
Launch & Measure—
Finally, we go live to the world and measure the return on investment for you, with detailed analytics.
Inclusions and Exclusions
To prevent a client relationship from going sour, one of the most important aspects of the proposal is the scoping section. Here you can include information about what is included, and perhaps more importantly what is not included, in your service offering.
We value each client relationship highly and hope to foster a long and fruitful partnership with Acme. In the spirit of honest collaboration we feel its important to point out what you can expect of us, what we are, and are not, as an agency.
- Revisions: we have made affordance for feedback during the wireframing and design phases of the project. Its important to note that revisions requested outside of these phases will be charged at an additional hourly rate.
- Quality Assurance Testing: We have strict testing and quality-assurance standards, and will have our in-house Q&A team vet all websites we deploy.
- Post-Deployment Analytics Reporting: We will provide access to Google Analytics which will provide you with detailed metrics of your site's performance.
- Video Collateral: We are not able to provide any motion graphics or video content.
- Mobile App: Although this was discussed in our meeting Oct 12th, ACME have decided not to pursue the mobile app development at this time.
"Acme really delivered in spades"
Chief Revenue Officer, Mega Inc.
Ultimately the quality of your service offering is predicated on your people. Great teams to do great work. Simple as that. And clients know it. There is also value in putting a face to your proposal, of matching the offering to the human beings who will implement it.
CEO, COMPANY NAME
Daelon, our CEO, will be leading the team. He's a designer, software engineer and marketer. He's been a speaker at global conferences on SEO, and last year was #1 Fictional Person in the Forbes Top 100 Fictional Examples.
COO, COMPANY NAME
Our COO, Marcelle McTanTan, will be marshalling the team to deliver the project on time and on budget. He is a former Googler, an expert rock climber, NSW Air Guitar champion and voted #1 Most Likely to Grow An Excellent Moustache by Harvard Business Review.
A company video, that capture some of your approach and process, can be excellent way to reiterate your differentiation from competitor pitches.
TERMS AND CONDITIONS
Terms and Conditions—
This product is meant for educational purposes only. Any resemblance to real persons, living or dead is purely coincidental. Void where prohibited. Some assembly required. List each check separately by bank number. Batteries not included.
Contents may settle during shipment. Use only as directed. No other warranty expressed or implied. Do not use while operating a motor vehicle or heavy equipment. Postage will be paid by addressee. Subject to CARB approval.
This is not an offer to sell securities. Apply only to affected area. May be too intense for some viewers. Do not stamp. Not rated by the Motion Picture Association of America. Call for nutritional information. Use other side for additional listings.
Printed on recycled paper. For recreational use only. Do not disturb. All models over 18 years of age. Prize not redeemable for cash value. If condition persists, consult your physician. No user-serviceable parts inside. Freshest if eaten before date on carton.
To be used as a supplementary restraint system only. Always fasten your safety belt. Subject to change without notice. Times approximate. Simulated picture. Do not staple or paper clip. Price slightly higher east of Alaska. No postage necessary if mailed in the United States.
Do not X-ray. Breaking seal constitutes acceptance of agreement. For off-road use only. As seen on TV. One size fits all. Many suitcases look alike. Contains a substantial amount of non-tobacco ingredients. Colors may, in time, fade.
We have sent the forms which seem right for you. Magnetic media, non-returnable if seal is broken. Formatted to fit your screen. Slippery when wet. For office use only. Not affiliated with the American Red Cross. Drop in any mailbox. Edited for television.
Keep cool, process promptly. Post office will not deliver without postage. List was current at time of printing. Return to sender, no forwarding order on file, unable to forward. Prolong exposure to vapors has caused cancer in laboratory animals.
Not responsible for direct, indirect, incidental or consequential damages resulting from any defect, error or failure to perform. Keep away from children. At participating locations only. Not the Beatles. Penalty for private use. See label for sequence.
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Use only as directed; intentional misuse by deliberately concentrating and inhaling contents can be harmful or fatal. Avoid contact with skin. Road construction ahead. Open other end. Dealer participation may affect final price.
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Contestants have been briefed on some questions before the show. Limited time offer, call now to ensure prompt delivery. You must be present to win. No passes accepted for this engagement. No purchase necessary. Processed at location stamped in code at top of
carton. Shading within a garment may occur. Keep away from fire or flames. See Uniform Code of Military Justice. Replace with same type. Approved for veterans. Booths for two or more. Indicates a low-fat item. Check here if tax deductible. Some equipment shown is optional.
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