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Prepared for Acme Corp
BY LEONARDO QUILLER // firstname.lastname@example.org
ACME Corp Needs:
In our blog post on the Anatomy of Perfect Proposal, we discuss the importance of clearly identifying the bottom line ROI a business can expect from engaging your services. To create a winning proposals, you need to clearly contextualise your service as having a direct relationship to the bottom line. Below is a quick example.
During our meeting on 12th of October one of the core business challenges that ACME Corp raised was increasing the numbers of leads generated per week. To grow the annualised revenue to the desired goals, ACME needs to dramatically increase the number of leads their online properties generate.
To do so requires increasing the organic flow of traffic to their website and blog articles.
We at Company Name are experts in SEO, and are confident we can deliver significantly increased organic traffic to Acme Corp's online properties through the keyword and content optimisation, link building and recommendations for on-page design and structure.
Mega Inc Improved Organic by 310%
A Data-Driven Success Story.
If you've been in business awhile, and you're good at what you do - you should have a success story under your belt. Ideally, you've got a success story from a similar kind of client to the one you're pitching.The most compelling way to tell this kind of success story, especially for an SEO company, is through data. Remember: always bring back your service offering to the bottom line of the business. Tell the story of challenge, solution and return-on-investment.
Mega Inc had a fantastic conversion rate in their ecommerce store. Once a user made accounts they were very likely to make a purchase. The problem was that Mega Inc's website was not being found. It ranked on the 3rd page of Google for the majority of their focus keywords. That's why they called us.
We implemented a full overhaul of Mega Inc's SEO strategy. We recommended a total overhaul of their page design and structure, and created a guide book for keyword focus in their landing pages and blog articles. With these recommendations implemented, the results were astounding.
- 33.4% more keywords ranked on page 1 of Google.
- A 40% reduction in bounce rate.
- A 15% improvement in activation rates.
Overall we improved Mega Inc's organic traffic acquisition by 310%!
(Some nice graphics to illustrate your data-narrative are always helpful)
What to expect working with us.
Clients might have no idea what to expect from working with you. Perhaps they've never worked with an SEO agency before. Or maybe they have, but your approach is different. It can be helpful to clearly lay out what your approach and process is. This is also an opportunity to differentiate yourself from the competition. To explain what about your approach is unique and valuable.
Here at Company Name, we're not just SEO experts. At heart, we are all marketing people. Our consultants have an intimate understanding of market psychology and the technology that backs modern marketing. Our approach to SEO is therefore founded on qualitative and quantitative research of a market, and its segments.
Our process has three stages:
We begin by performing a rigorous audit of your market space. Who is the core audience? What are their concerns and values? How are they being reached today, and how will they be reached tomorrow?
2. COLLABORATIVE ITERATION
Armed with our research we begin an intensive process of collaborative iteration. Its collaborative because no one knows the ACME buying audience better than ACME, and its iterative because honing your SEO takes time and patience.
Finally, we compress all our research and iterative work into a tight set of actionable recommendations for implementation.
A Breakdown of Your Requirements.
To prevent a client relationship from going sour, one of the most important parts of the proposal is the scoping section. Here you can include information about what is, and what is not, included in your service offering.
While we here at Company Name are experts with SEO optimisation, we are not a design or copywriting firm. Accordingly the scope of work for this project is about creating a set of comprehensive recommendations for SEO improvements to the ACME Corp online properties; the implementation aspect of these recommendations is for ACME to decide.
WHAT IS INCLUDED:
- Benchmarking of current search engine rankings.
- Competitor keyword analysis and SEO health-check.
- Comparison benchmarks with industry standards and competitors.
- Keyword Research & Analysis
- Link Building Development Campaign
WHAT IS NOT INCLUDED:
- Copywriting or alteration of existing content.
- Implementation of design alteration recommendations
"Our monthly revenue went up by 245%"
CEO @ Big Dealz Co.
Social proof from previous clients is a powerful thing!
Your High Calibre SEO Experts
Ultimately the quality of your service offering is predicated on your people. Great teams to do great work. Simple as that. And clients know it. There is also value in putting a face to your proposal, of matching the offering to the human beings who will implement it.
CEO @ ACME CORP
Daelon, our CEO, will be leading the team and managing the overall thrust of your SEO strage. He's been a speaker at global conferences on SEO, and last year was #1 Fictional Person in the Forbes Top 100 Example bios.
COO @ ACME CORP
Our COO, Marcelle McTanTan, will be marshalling the team during the iteration and delivery stages. He is a former Googler, and expert rock climber, and voted #1 Most Likely to Grow An Excellent Moustache by Harvard Business Review.
Company Name Overview
A company video, that capture some of your approach and process, can be excellent way to reiterate your differentiation from competitor pitches.
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