Market
It's estimated there are about 115 million small businesses around the world. Collectively, they’re the largest employers, job creators and GDP generators. Their contribution to the global economy cannot be understated.
However, these enterprises have for such a long time been underserved when it comes to technology. Solutions in the past have been either too expensive, too complicated or both. Of those small businesses around the world, only a small portion has transitioned to the cloud so the opportunity is wide open. We believe this is the largest monetisable opportunity in tech right now. Acme aims to provide simple financial software to help these enterprises get online and thrive. Because if small business wins, we all win.
With several incumbents in the market, they’ve been slow to make the move to the cloud. But now the opportunity has been clearly defined and small business owners are starting to switch from their clunky desktop software, these well-funded slow movers are indeed on the move and shouldn't be underestimated.
Our advantage is that we've been all-in on the cloud from day one. We have no legacy software issues to contend with or old, costly versions to support.